Sneakers just might be the real game in town. As thrilling as it is, as much as its obsessed over, basketball just might be a means to an end that covers your toes.In a given year, Michael Jordan makes more in sneaker sales than what he garnered in NBA checks over the totality of his career. His is a unique case, as MJ is the pinnacle, but hes also the model, the industry prototype. To be a signature guy is to walk in Jordans shoes, to play at selling your fashion to the masses at a level that makes your celebrity endure.Jordans greatest moments might be indelible to those who lived through the 1980s and 90s, but its his shoes that walk a legacy beyond the normal bounds of time. Kids who never saw him play -- or even watched a YouTube highlight -- will wear Jordan 1s, a sneaker that came out in 1985. The staying power of the original Jordan 1 is especially impressive considering how the 1980s were considered something of an aesthetic wasteland. Todays NBA stars are shooting for that future. They wont get there, as there was a certain serendipity to Jordans invention of signature sports branding, but theyll try. The biggest sports stars are competitive enough to shoot for a legacy thats bigger than sports.LeBron James agreed to a lifetime contract with Nike, while his Cleveland Cavaliers had to hope he would continue to re-up on single-year deals. Stephen Currys Under Armour contract runs through 2024; the Golden State Warriors hope he takes the path of least resistance and re-signs with them in July. Curry is the face of UA, regardless of whether he maintains that status on the star-studded Warriors. James Hardens Adidas contract reportedly totals $200 million over 13 years. These commitments comprise basketball playing careers. These bonds are stronger than basketball team loyalties. The primary employer might be the symbol on the sneaker, not the name across the front of the jersey.Some people dont get it. Shoes are silly, trivial. Fashion might be something athletes do in their spare time to impress each other, but why should a fan care what his favorite player wears?The simplest answer might be that sneakers are cool, and theyre all the cooler for being inanimate Zeligs to the biggest basketball moments. Its fashion with a cameo in scenes like MJs Game 6 shot in Utah, LeBrons Game 7 block on Andre Iguodala, Stephon Marbury in Chinas -- OK, that one is a stretch. Eventually, these shoes become little time machines, nostalgia you can sink your feet into. If youre familiar with the Jordan XIIs, its hard not to look at them and think of anything other than Flu Game.Moreover, some of these sneakers are as close as you can get to objectively great style. Sure, theres a brainwashing aspect, the crazy lie that a super athletes imprimatur actually makes a shoe better. Sure, theres something arbitrary about how many people would yearn after a shoe with a swoosh symbol and scoff at that same exact model were it burnished with a dot, squiggle or myriad of other shapes. But its not all bull. Some of these sneakers are beautiful, and even if well never get everyone to agree on which ones are, everyone can find their own version of greatness.Cam Fowler Jersey . -- Canadian Andrew Wiggins got the ball on the wing, made a nifty spin move and then let go with a soft floater from about 10 feet that swished through the net in Allen Fieldhouse. Rickard Rakell Jersey . Catch all the action on TSN2 at 11pm et/8pm pt. The nine-time Big 12 champion Jayhawks are positioning themselves for another title, as they have run out to a flawless 6-0 mark in conference play thus far. http://www.authenticduckspro.com/Nick-ritchie-ducks-jersey/ . 31, the CFL club announced Monday. The team also has yet to decide on the future of Doug Berry, who began the season as a consultant to the head coach but took over the offensive co-ordinators duties in July. Jakob Silfverberg Jersey . -- Yogi Ferrell orchestrates pretty much everything in Indianas offence. Jean-Sebastien Giguere Ducks Jersey . LeBron James and Chris Bosh didnt need any more. Williams scored 11 points in 10 minutes, Alan Anderson scored 17 points, and the Brooklyn Nets finished the exhibition season with a 108-87 win over the Miami Heat on Friday night.MARTIN, Tenn. -- Ladevin Fair rushed for 181 yards with two touchdowns, and passed for a third score on a trick play as Tennessee-Martin defeated Eastern Kentucky 33-3 on Saturday.Fair led a rushing attack that racked up 364 yards and gained just shy of six yards per carry. Jaimiee Bowe added 92 yards on 20 carries, Troy Cook had 57 yards and Terrance Hollingsworth 37, scoring his first TD, from the 3, with just over a minute to play.Eastern Kentucky was held to 58 yards rushing and didnt score afterr a field goal on its opening drive.ddddddddddddThe Skyhawks (5-4, 4-1 Ohio Valley) remain a half-game behind Jacksonville State in the OVC.Fair scored from the 8 to boost Tennessee-Martin into a 7-3 lead, then pulled up after taking a handoff and hit a streaking CJ McElrath for a 33-yard score, and James Gilleylen returned an interception to cap a 21-0 run before halftime. ' ' '