Theres plenty going right with badminton at the moment. There are at least ten Indians playing tournaments across the globe at any point of time. In Olympic silver medalist PV Sindhu, the sport has an extremely popular icon. So if you were a marketer, the Premier Badminton League auction on November 9 might have seemed an easy product to sell. Yet at the convention center of a South Delhi five star hotel, where six teams of the Premier Badminton League (PBL) would bid for players for the third edition of the league, there was something else on everyones mind. The auction had been upended just a few hours earlier by a far bigger announcement. The previous evening, prime minister Narendra Modi declared that 500 and 1000 rupee notes were no longer legal tender. It was the start of whats been termed demonetization.The auction got completely hijacked by the issue. Some of the media who we expected to cover the league werent around because they were running around trying to make sense of this. We knew that things had changed, says Prasad Mandipudi, managing director of Sportslive, which owns the rights to the PBL.The governments decision was expected to have an impact - certainly in the short term - on the Indian economy. And indeed the alphabet soup of sporting leagues in India were not going to be immune to those changes. Within a few days, the Pro Wrestling League (PWL), scheduled to begin from December 15, was postponed to January. Last week Mahesh Bhupathis International Premier Tennis League (IPTL) announced that two of their biggest names - Roger Federer and Serena Williams - would not be returning to the league this year.We have had challenges this year, Bhupathi admitted. He blamed the current economic climate in India and uncertainty of spending money for the withdrawal of big names.Its an assessment shared by other sport leagues in the country too. 99 percent of organized sports are funded by the market scenario. I think we were the first guys to say ten days ago that demonetization has hit us really bad. Its time that everyone should be honest and talk about it, says an official associated with the PWL.There is no doubting that financially the leagues have been hit particularly since advertising spends - the primary source of revenues -- have fallen across the board. According to reported estimates, advertising will take a hit of between Rs. 1500 and 2000 crore this quarter.There is pain. Team owners are worried because sponsorships have dried up completely. Because for a company, spending on sports is last in terms of priority. Ive read a figure of Rs 5000 crore thats been cancelled for the next two quarters. So yes, it has had an impact, says Mandipudi.While the overall economic uncertainty is the predominant cause of concern, the shortage of hard cash - currency notes - is causing headaches as well. While leagues say that all athletes receive their payments through official banking channels, there are other costs that need to be taken care of as well.Twenty percent of my league budget is spent on travel and lodging. Another 20 percent goes in marketing. 60 percent of my budget is spent in operational costs. Thats money I need for buying equipment, security, labour etc. Operational costs are almost entirely conducted in cash. If you have some exigency, you are still going to need some cash. Suppose a light goes off, you will have to pay cash and get it replaced. If you have to get a stage made, you cant hope that the labourers will accept Paytm. Thats not happened yet, says the PWL official.Not all leagues are created equal and indeed some will weather the current economic climate better than others. It depends on what the owners are in the league for. Owning a team is very aspirational. Because if you have the intent to stick around in this business and if money is not a concern then you will not be bothered, says the official. He is referring to the Reliance-owned Indian Super League (ISL), which began before demonetization and has seemingly not been affected by it.There is more of a challenge?for smaller leagues. In order to cut costs, the PWL has shifted all its matches to Delhi. We cant overspend. The main objective is conducting the league and by shifting to Delhi we have halved our operational costs, says the official.But while the PWL has scaled down, Mandipudi has said there are no plans to do so for the PBL, which remains a multi-city tournament. This isnt to say they have found a loophole in the system.We have been able to go to the team owners and tell them that they will lose more money than they planned this time. We ourselves had to rewrite our expected profit and loss statements three times from what we began with. Some of the franchises have asked us to help out with their marketing costs and we have done that as well. We have accepted that we will take a hit but we will keep moving forward, he says.Mandipudi says after the initial shock, leagues are adapting to the change. A couple of days ago, the league had a press conference in Hyderabad on short notice. This would be one of the moments where cash might have been needed for an exigency.Usually the vendors - these are the guys who make the backdrop, the standees and photographers were paid in cash. This time around they have submitted their bills and given their account numbers, Mandipudi says.He adds that in the current scenario, leagues need to have credibility. I needed some T-Shirts for the press conference. I knew a vendor in Mumbai and he made the T shirts and couriered them to Hyderabad. In the past I would have had to pay a cash advance but this time around, he was willing to wait for his payment, he says.Mandipudi says that there are still some positives sports leagues can take away from the current climate.Normally the season between the festivals of Diwali (November) and Pongal (mid-January) is when advertisers make the most money. Now, since there have been so many cancellations, I can negotiate good terms with the TV guys, newspapers and hoarding guys to promote my own brand. The newspapers, TV guys will have to sell their ad space. I can get better value for my own budget, he says.Mandipudi believes ticket sales will pick up as well. Demonetisation doesnt make you poorer as an individual. Your cash is tied up in the banks but Im confident that my target market will not be affected. The audience for this league is urban, upper middle-class people who mostly buy tickets online, says Mandipudi, who expects to sell 70 percent of tickets for the league.The demonetization scenario is just a temporary bump on what Mandipudi calls the beginning of a growth curve. Do you think because of the current crisis, the corporate world will stop investing in the country? It doesnt mean that the Indian story is doomed. This league isnt a goose that you can make money off in a years time. It will take five years at least to see something out of it. Our team owners understand this as well, he says.Indeed if the events of the day of the auction are any clue, the PBL has reason to be hopeful. After some of the TV crews didnt come for the auction, they called me and asked if I had any video I could share. They still wanted to carry it on air, says Mandipudi. Cheap NHL Jerseys Gear .C. - The Carolina Hurricanes have placed backup goalie Anton Khudobin on injured reserve with an unspecified lower-body injury. Wholesale NHL Gear . 1 position. The Mustangs (6-0), who beat Queens 50-31 last weekend, earned 17 first-place votes and 287 points in voting by the Football Reporters of Canada. Western was last ranked first in the country in October 2011. http://www.cheapnhljerseysbywholesale.com/ . -- Adam Snyder returned to the San Francisco 49ers this season because the offensive lineman thought it was his best opportunity to win a championship. Authentic NHL Jerseys China . Still, Brewers manager Ron Roenicke thought taking him out before the fifth inning was an unusual move. "Im looking up at the board and hes got two hits given up and one run, and Im taking him out after the fourth inning," Roenicke said. Wholesale Adidas NHL Jerseys . - Baltimore Ravens quarterback Joe Flacco is not a fan of his teams use of the wildcat formation, saying "it makes you look like a high school offence. The Pittsburgh Steelers biggest free-agency splash has turned into a wading pool in early 2016.Tight end Ladarius Green is still on the teams physically unable to perform list because of recurring headaches, the NFL Network has reported, citing a team source.Green has said hes on the PUP list while aggressively rehabbing his surgically repaired ankle. He has been seen running sprints and doing light cutting on an adjacent field while the team practices.In March, the Steelers signed Green to a four-year, $20 million contract that included a $4.75 million signing bonus.When asked Wednesday whether Green was getting close to participating in practices, Steelers coach Mike Tomlin simply said, hes still on PUP, according to?the NFL Network report.At the beginning of training camp, Tomlin said he expected a long recovery for Green based on his ankle surgery, which Green says required the insertion oof two plates held together by tightrope.dddddddddddd The issue for Green has been refining his sharp cutting on the ankle.Green had multiple concussions during his four years with the San Diego Chargers, but its uncertain how much the Steelers knew about any post-concussion symptoms.Theres really no timetable. Im just trying to take it day by day, Green said about his ankle, from which he had expected to be fully recovered by now.Former fifth-round pick Jesse James, who caught eight passes and a touchdown as a rookie in 2015, is taking the first-string reps with Green out.The Steelers, who must replace retired Pro Bowler Heath Miller, also have intriguing prospect Xavier Grimble and veteran David Johnson.I think I can be a tight end, an all-around pro, James said. Jerseys NFL China Cheap Adidas NHL Jerseys Wholesale Jerseys From China Cheap MLB Jerseys Wholesale China Jerseys NFL Jerseys China Discount Soccer Jerseys Wholesale Jerseys China China NCAA Jerseys Cheap Cheap Nike Dolphins Jerseys Cheap Nike Patriots Jerseys Cheap Nike Jets Jerseys Cheap Nike Bengals Jerseys Cheap Nike Browns Jerseys Cheap Nike Steelers Jerseys Cheap Nike Texans Jerseys Cheap Nike Colts Jerseys Cheap Nike Jaguars Jerseys Cheap Nike Titans Jerseys Cheap Nike Broncos Jerseys ' ' '