Japanese online retailer Rakuten will be Barcelonas main sponsor for the next four years, the Spanish giants have announced. Rakuten will replace Qatar Airways, Barcelonas shirt sponsor since 2013, who were reported to have paid £30million for the final year of their deal taking them up to the end of the 2016-17 season.They have signed a four-season deal - with an option to extend to a fifth - worth reportedly £50m a year. I have the pleasure and honour to announce that the board of directors has approved that Rakuten be the new main and global sponsor of the club for the next four years, Barcelona president Josep Maria Bartomeu told a news conference at the clubs Camp Nou stadium. Six months half price Upgrade to Sky Sports to watch Man Utd v Arsenal on Saturday and get the first six months half price The deal will commence from next season with Rakutens logo on the shirts of some of the worlds best players, including Lionel Messi and Neymar.The announcement of the new sponsorship deal comes as the club is set to begin work in 2018 on an extensive renovation of their Camp Nou home that will see the capacity of Europes biggest stadium extended to 105,000 and an open facade to allow views across the city.A budget of £360m has been estimated for the project that will be financed in large part by proceeds from sponsors.Upgrade to Sky Sports now to watch Man Utd v Arsenal this Saturday and get the first six months half price! Also See: Real were interested in Neymar Xavi hails Coutinho Dontari Poe Jersey . 31, the CFL club announced Monday. 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Jansen Jersey . -- Quarterback Will Finch threw for 252 yards and three touchdowns, and Yannick Harou rushed in two scores as the No.Ipswich Witches captain Danny King tells Sky Sports about the life of a speedway rider during the winter months... Having jetted around Europe, racing lap after lap of a speedway track for the best part of seven months, it is no surprise to hear that Danny King takes time to relax once the season has finished before turning his attention to the next campaign.I dont do much until Christmas, I try and have a bit of family time, said King, who also represents Coventry Bees. I try and sort my contracts out which is really important and which I have done this year. I always like to get that done before Christmas so I can relax and enjoy the festive season. Obviously you are keeping fit and training and once Christmas is out of the way I start my bike assembly.We are also jumping around speaking to sponsors and it goes really quick. I know its four months off, but I can assure you it does not feel like that. We are also jumping around speaking to sponsors and it goes really quick. I know its four months off, but I can assure you it does not feel like that. Danny King In the world of speedway, rule changes and poor performances can make it quite feasible for a team to change all seven riders from season to season, meaning a lot of movement in the winter transfer market, and the 29-year-old talks us through the process of sorting out contracts.Its different for everyone really, said King. Mostly clubs will phone you, some riders do have agents, so in that case they will phone them. Normally the club knows what riders want to go there and in return the rider knows what clubs want him to go there. Its quite clear really and then it is down to negotiations. A speedway rider must secure a new contract ahead of the new season You have a bit of say on where you go, but most of the time we have to wait for the AGM [Annual General Meetings] to finish because the promoters cant start building their team without knowing the team average and that sort of stuff. But if I wanted to go to another club, that cluub would have to get permission from my parent club to speak to me and once we had that we can sit down and open negotiations.ddddddddddddThere is a lot more to a speedway riders winter than sorting out club contracts. Essentially riders are a business, and like any other business they need as much income as possible to be able to run, which is where sponsors come in. The role of sponsorship can never be underestimated in the sport and the Ipswich rider explains how to obtain sponsorship and the difficulties he faces. Searching for sponsorship is also a regular task for King King said: Its one of the most difficult things in any sport - getting sponsorship. Its important they know what they are getting in return. Its easy to go and get some sponsorship, get some money and never contact them again.I like to invite them down to meetings throughout the year. We put them in hospitality boxes and try to support them in that way, because without them it wouldnt happen. Sponsorship is a huge part of any sport but especially speedway.Nine times out of 10 you hear about potential sponsors through word of mouth; someone who knows someone who likes their speedway and wants to get involved. If you are targeting companies that you know are not your normal speedway companies, like your bigger firms, then it is a case of writing to them.Despite the continuing stresses and strain during the off-season, King insists he would not swap his role as a rider. But the 29-year-old retains his desire to compete He said: Its the adrenalin side of things. Its a strange concept really, its a 500cc bike with no brakes on a fenced circuit. Its that risk factor, its the whole package of speedway. As for why we do it - I dont know, the best way to describe it, and Ive heard people say it before, is its like a drug, you get addicted.Once it is in the blood it is hard to get out. Once youve had a taste of speedway you want to keep going as long as you can. I feel very blessed that Im lucky enough to do it as a job and I want to keep going as long as I can. 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