New A-League boss Greg ORourke says expansion of the competition is inevitable and needs to happen sooner rather than later.Former Football NSW chairman ORourke was unveiled as Damien De Bohuns replacement by Football Federation Australia (FFA) on Thursday.Also a former operations director of PepsiCo Australia and New Zealand, ORourke is tasked with increasing the leagues commercial performance against the backdrop of negotiations for a crucial new broadcast deal.He said the top priority when he starts next month would be improving the financial security of all 10 existing clubs.Then he hopes to make the competition bigger to capture the excitement of fans and give other markets across Australia and New Zealand renewed hope they too can have a club to cheer for.I think an expansion of the number of teams is inevitable, and its exactly the right thing to do, ORourke said.The first step is to actually make sure the 10 teams we currently have are sustainable and can stand on their own feet.Theres no use in bringing new teams into a competition where some existing teams are still shaky.Once achieved ORourke said new clubs should be added sooner rather than later.Im not talking about next season necessarily, but that would be one of the primary things to focus on, he said.Id like to think its going to happen inside my tenure.To lay the foundations, ORourke will set about building relationships with clubs, an aspect somewhat strained during De Bohuns tenure.Part of that will be correcting the number of things wrong with the current approach to converting footballs massive participation numbers into A-League fans.My background is that I build relationships and they work, he said.Theres a lot more similarities between the corporate world and the football world than differences.Most people just want to be heard, most people want to be respected and want you to align to their brand.Theres no use FFA having a strategy thats not aligned with the clubs, and the clubs not being aligned to what the fans want.FFA chief executive David Gallop said ORourke possessed a unique blend of financial and leadership experience and a love of the game, evidenced through previous roles as Football NSW chairman and president of Sutherland Shire Football Association.It was why he got the job ahead of numerous other applicants including experienced overseas administrators running European leagues, marketing and TV executives and senior figures within the AFL and NRL.Its understood Perth chief executive Peter Filopoulos was also in the running.People who had run leagues or are running leagues overseas obviously had an appeal to us as well because of the direct parallel, Gallop said.But understanding the Australian sporting and corporate landscape, and appreciating were in a competitive environment, meant a local candidate came out on top. 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Nike Shox Outlet . -- When the Florida Panthers fell behind by two goals in the first period to the top team in the NHL, it appeared they were on their way to yet another loss. As the last point of the mens singles final in Rio ended with Lee Chong Weis smash landing agonizingly wide, it was impossible not to feel for the Malaysian, who had lost the gold-medal match for the third straight Olympic Games. This, after winning his semi-final against the man who had denied him gold in the two previous games, Lin Dan. The defeat in the final was another in a long list of disappointments in the biggest tournaments.Lee Chong Weis career is an unusual mix of exceptional success, consistency, and disappointment. He has held the No. 1 ranking for an incredible 307 weeks since the beginning of 2009, when BWF computer rankings were first introduced; between August 2008 and June 2012 he spent 199 consecutive weeks at the top. These numbers of long-term dominance are much like those of Roger Federer, who was No. 1 in the ATP rankings for 302 weeks, including 237 in a row.The next best in badminton among mens singles players during this period is 76 weeks, by Chen Long, who defeated Lee Chong Wei in the Olympics final. Its clear that Lee Chong Wei has been the dominant player in mens singles badminton over the last eight years. Yet, the biggest prizes have consistently eluded him.In world badminton, the two biggest tournaments are the World Championships - held every year except the Olympic year - and the Olympic Games: each fetches the winner 12,000 points, while the Super Series Premier events fetch 11,000. Lee Chong has reached seven finals in these two biggest tournaments, but hasnt won a single one. Four times he has been denied by Lin Dan, and three times by Chen Long.In the 2016 Olympics, he got past Lin Dan in a titanic battle in the semi-finals 22-20 in the third game - the players hugged and exchanged shirts after the match in what was one of the most poignant moments of the Games - but Chen Long was a bridge too far. The defeat means Lee Chong has reached the final of the biggest tournament of the year in each of the last six years.dddddddddddd. only to lose each time.It isnt as if Lee Chong hasnt beaten these players or won other big tournaments in badminton - he has three All England Open titles, 11 Super Series Premier titles and four World Super Series Finals, the year-end championship featuring the top players. On the biggest stages, though, he has inexplicably fallen short.His head-to-head rivalry against his two biggest opponents bear some resemblance to Federers as well: he is 12-25 against left-hander Lin Dan (much like Federers 11-23 against another left-hand rival), and 13-13 against a younger, right-hand opponent Chen Long (not unlike Federers 22-23 head-to-head against Novak Djokovic).Like Lee Chong, Federer has lost several times to Nadal and Djokovic on the biggest stages in the last few years; since 2008, Federer is 0-4 against Nadal and 0-3 against Djokovic in Grand Slam finals, which adds up to a similar 0-7 record at the biggest stage of the biggest tournaments (though he has beaten them in other tournaments).Federer, though, has amassed enough Grand Slam titles to feel secure about his legacy as one of the greatest - if not the greatest - mens players of all time. He has won more Grand Slam titles than anyone on the mens tour, and has beaten both Nadal and Djokovic in Grand Slam finals in the past.While Lee Chong Weis longevity and his hold over the top ranking are Federer-esque, he doesnt have the biggest titles in the sport; by comparison, Lin Dan has won five World Championships and two golds in the Olympics, apart from six All England Open titles. Those are numbers that Lee Chong Wei cant get anywhere close to.(S Rajesh is Stats Editor of ESPNcricinfo) ' ' '